EMB worked with a team of experts to create a line of timepieces for The House of Marley in 2012. Classic military silhouettes and constructions were the inspiration appropriate for a laid back, yet rebellious approach to time keeping - Island Time was a working title. Pairing this with an eco-modern design language we had been developing across the other lines of product, we struck the perfect balance of precision and casual ease. We thought of old military gear repurposed for a guerrilla army emerging from Caribbean jungles to spread Bob's message of love and peace throughout contemporary cityscapes.
Credits: Jonathan Hicks, Senka Agic, Sindre Klepp, Lifestyledesign, Inc.