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VISION

Connecting a brand to relevant and emerging markets requires strategic insights. We identify opportunities specific to your brand by doing competitive product analysis, studying user interactions and seeking the critical intersections of technology, trend, and culture.

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DIRECTION

Great creative direction requires clear communication and the ability to manage an organic creative process. A perfect team isn’t additive, it multiplies its members’ strengths. We provide the framework to guide output toward a focused goal while allowing the freedom to nurture raw ideas.

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DESIGN

We think great design is delicious. It’s not just about a clever idea or a cool form. As the creative process is manifested into a manufacturable expression of intent, we take care to ensure the original spark of innovation and attractive aesthetic thrive. The consumer experience of the physical object begins with desire and lays the foundation for building a lasting emotional connection to the brand.

Each brand is unique, and deserves a customized creative process.  

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Eric Michael Bergman

I've been creating products for about 20 years. While I still like to make things myself, I've found that building and leading teams with business aligned design strategy allows me to multiply my creative power.

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After earning a BA in Industrial Design from CCAC in San Francisco, I started at Fox Racing where I honed my skills for hard and softgoods design while learning about real product development and manufacturing. Simultaneously, I cofounded several passion projects including the award winning design collective, LIFT.  Next, I joined a design agency in Santa Barbara and grew into the Creative Director role where I led the talented design teams with a hands on approach. Most of the projects we created there went to market, which was due in large part to the strategic campaigns we built to support  and guide the design work. I have worked within many different industries and one consistent observation I've had is that great design opportunities come from smart business decisions. 

In 2015 I returned to the bay area with an entrepreneurial spirit, and created several new products and brands. Most notably MorfBoard, a modular skateboard platform nominated for Toy of the Year 2019. During the pandemic, I landed at Astro Studios as a Creative Director and continued to generate beautifully intriguing design, with a commitment to sustainability and innovation.

I currently work on projects as an independent Design Consultant and am looking for my next exciting adventure.
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