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Connecting a brand to relevant and emerging markets requires strategic insights. We identify opportunities specific to your brand by doing competitive product analysis, studying user interactions and seeking the critical intersections of technology, trend, and culture.

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Great creative direction requires clear communication and the ability to manage an organic creative process. A perfect team isn’t additive, it multiplies its members’ strengths. We provide the framework to guide output toward a focused goal while allowing the freedom to nurture raw ideas.

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We think great design is delicious. It’s not just about a clever idea or a cool form. As the creative process is manifested into a manufacturable expression of intent, we take care to ensure the original spark of innovation and attractive aesthetic thrive. The consumer experience of the physical object begins with desire and lays the foundation for building a lasting emotional connection to the brand.

Each brand is unique, and deserves a customized creative process. These are some of the companies I've been honored to work with. 

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Eric Michael Bergman

I've been creating products for about 20 years. While I still like to make things myself, I've found that building and leading teams with business aligned design strategy allows me to multiply my creative power.

After earning a BA in Industrial Design from CCAC in San Francisco, I continued to harness the all-nighter work ethic and cofounded several companies including the award winning design collective, LIFT. For my first real design job, I followed my passion for action sports and joined Fox Racing where I honed my skills for hard and softgoods design while learning about real product development and manufacturing. Next, I joined a design agency in Santa Barbara and grew into the Creative Director role where I led the talented design teams with a hands on approach. Most of the projects we created there went to market, which was due in large part to the strategic campaigns we built to support  and guide the design work. I have worked within many different industries and have come to understand that good design opportunities first require the right business conditions. 

In 2015 I returned to the bay area with an entrepreneurial spirit, and created several new products and brands. Most notably MorfBoard, a modular skateboard platform nominated for Toy of the Year 2019. During the pandemic, I joined Astro Studios as a Creative Director and continued to generate beautifully intriguing design, with a commitment to sustainability and innovation.
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