Connecting a brand to relevant and emerging markets requires strategic insights. We identify opportunities specific to your brand by doing competitive product analysis, studying user interactions and seeking the critical intersections of technology, trend, and culture.
Great creative direction requires clear communication and the ability to manage an organic creative process. A perfect team isn’t additive, it multiplies its members’ strengths. We provide the framework to guide output toward a focused goal while allowing the freedom to nurture raw ideas.
We think great design is delicious. It’s not just about a clever idea or a cool form. As the creative process is manifested into a manufacturable expression of intent, we take care to ensure the original spark of innovation and attractive aesthetic thrive. The consumer experience of the physical object begins with desire and lays the foundation for building a lasting emotional connection to the brand.
Eric Michael Bergman
I've been creating products for about 20 years. While I still like to make things myself, I've found that building and leading teams with business aligned design strategy allows me to multiply my creative power.