THE BEST FIT FOR TRUE WIRELESS
In 2014, EMB was contracted to create the design and vision for a wireless earphone, well ahead of the competition. Strategic positioning focused on the active/sport markets which we identified as the ideal area to make best use of the technology. The designs focused on a unique ergonomic fit system driving a dynamic and striking aesthetic. The number 5 became a defining theme in the design and development of the earphone as we developed the form. Ears are complex, and one of the most variable body parts from person to person. EMB identified five fitment anchor points common to all ears and discovered a pentagram logarithmic spiral relates beautifully to an ideal ear. It was then unsurprising, that using pentagonal symmetry in the body of the earphone created an amazingly secure and comfortable fit.