Company

Year

Role


Credits​

Various

2012-2018

Design Direction, Industrial Design, Production Design

​

Elena Doukas, Garrett Leight, Karson Shadley, Frank Bleck, LifestyleDesign, Inc.

FINE TUNED STYLE

Designing eyewear requires the utmost attention to proportion and silhouette. Form and detailing remain important but special attention needs to be given to color and finish. No other single object has more influence on how someone is perceived by the outside world at a glance. Fractions of a millimeter can be the difference between a subtle look of focus versus a mask of aggressive intent. EMB has designed many frames from fashion acetates to co-molded ballistic Grilamid shields. 

Goggles offer an opportunity to blend sophisticated sculpture with new material and lens technologies. Snowsport brands rely heavily on their sponsored athletes, and when their faces are half covered, it's imperative that their eyewear looks super cool.