EMB Website Icons_Strategy4.png
PRODUCT STRATEGY

Connecting a brand to relevant and emerging markets requires conclusive insights. We identify opportunities specific to your brand by doing competitive product analysis and understanding trending intersections in technology, fashion, and culture.

PRODUCT STRATEGY
EMB Website Icons_Direction4.png
CREATIVE DIRECTION

Great direction requires clear vision and the ability to manage an organic creative process. As the perfect team is assembled, one must simultaneously provide structure and allow freedom for the creation of raw ideas.

CREATIVE DIRECTION
EMB Website Icons_Design4.png
INDUSTRIAL DESIGN

The various elements of the creative process are manifested into a manufacturable expression of the idea. The experience of the physical object itself creates emotional connections to the brand and resonates across the consumer marketplace.

INDUSTRIAL DESIGN
 

Each brand is unique, and deserves a customized creative process 

EMB Website_Clients7.png

Eric

Michael

Bergman

With over 15 years of experience, EMB has applied a diverse cultural background to a wide variety of creative endeavors.

After earning a BA in Industrial Design from CCAC in San Francisco, Eric cofounded several companies including Slide Inc. and the award winning design collective LIFT. Later, his passion for action sports saw him become a creative wildcard for Fox Racing, where he honed his skills for design and development in several key product categories.

In the mid 2000s Bergman joined a design agency in Santa Barbara and grew into the Creative Director role. He led the talented product design team and formed strategic campaigns for a wide array of clients across many different industries. 

Since returning to the bay area, EMB has created several new products and brands. Most notably MorfBoard, a modular skateboard platform nominated for Toy of the Year 2019.

With a true entrepreneurial spirit, Eric not only generates highly profitable and producible design, but does so with a commitment to sustainability and innovation.

READ MORE
 
 
EMB_BLOCK7.png
  • LinkedIn
  • Facebook
  • Tumblr
  • Instagram