PRODUCT STRATEGY
Connecting a brand to relevant and emerging markets requires conclusive insights. We identify opportunities specific to your brand by doing competitive product analysis and understanding trending intersections in technology, fashion, and culture.
PRODUCT STRATEGY
CREATIVE DIRECTION
Great direction requires clear vision and the ability to manage an organic creative process. As the perfect team is assembled, one must simultaneously provide structure and allow freedom for the creation of raw ideas.
CREATIVE DIRECTION
INDUSTRIAL DESIGN
The various elements of the creative process are manifested into a manufacturable expression of the idea. The experience of the physical object itself creates emotional connections to the brand and resonates across the consumer marketplace.
INDUSTRIAL DESIGN
Each brand is unique, and deserves a customized creative process
Eric
Michael
Bergman
After earning a BA in Industrial Design from CCAC in San Francisco, Eric cofounded several companies including the award winning design collective, LIFT. Later, his passion for action sports saw him become a creative wildcard for Fox Racing, where he honed his skills for design and development in several key product categories.
In the mid 2000s Bergman joined a design agency in Santa Barbara and grew into the Creative Director role. He led the talented product design team and formed strategic campaigns for a wide array of clients across many different industries.
Since returning to the bay area, EMB embraced the entrepreneurial spirit, and created several new products and brands. Most notably MorfBoard, a modular skateboard platform nominated for Toy of the Year 2018.
In 2019, Eric joined the top tier Astro Studios as a Creative Director and continues to generate beautifully intriguing design, with a commitment to sustainability and innovation.
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